THE EVALUATION


The initial response to this brief centred on a friend's novel, but logistical challenges in securing models prompted a pivot to the Girls of Pop collaboration. This redirection allowed the concert photography and live music review to be adapted to meet the assignment's criteria.

























































































The social media rollout from Girls of Pop features the photographic assets.



Surprisingly, the Girls of Pop project aligned well with the assignment, creating a compelling case study in accessibility and creativity. The final images capture the zine's aesthetic, utilising a vivid colour palette and scrapbook-inspired DIY elements reminiscent of film photography.  The cohesive colour palette fosters authenticity and personal resonance.







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The social media rollout for their upcoming zine began as this assignment wrapped up, with the Girls of Pop Instagram utilising the photographic assets as part of said rollout.






Ruby’s vision prioritised a DIY feel, guiding the aesthetic and strategy that strengthened the Girls of Pop brand.